The Gruen Transfer
Oct. 15th, 2009 03:19 pmThere is a wonderful program which airs every so often on Australian TV called the Gruen Transfer. Basically the program disects ad campaigns, how effective they are, how annoying they are, the cliches and the techniques used. It's very funny and very informative, and they have this great little segment called The Pitch.
It is where two ad agencies are challenged to Sell the Unsellable. In these episodes they are challenged to:
( 1) Convince Australians we should Invade New Zealand )
( 2) New Zealander's convincing the rest of the World not to travel to Australia. )
Please watch and Enjoy!
It is where two ad agencies are challenged to Sell the Unsellable. In these episodes they are challenged to:
( 1) Convince Australians we should Invade New Zealand )
( 2) New Zealander's convincing the rest of the World not to travel to Australia. )
Please watch and Enjoy!